Plus, it’s important to remember that this change is impacting every business - seeing a decline in your metrics doesn’t necessarily mean your Facebook strategy has flopped. You can read all about Facebook’s changes in their blog post here.īut if losing numbers isn’t your thing, you can always start experimenting with these quick and easy tips to boost your Page performance: How to Boost Your Facebook Stats Tip #1: Create More Share-worthy ContentĬreating relevant, share-worthy content is one of the best ways to increase your reach and tap into new audiences on Facebook. The good news is, your organic Facebook stats should now be a more accurate benchmark to compare your ad performance against. Unfortunately, this means your Facebook stats will likely see a decline over the next few weeks - even if your actual Page distribution hasn’t changed at all. In a nutshell, Facebook has updated the time frame they use to filter out repeat Page impressions from the same viewer to better align organic post metrics with the methodology they use for ads. But its popularity soon won out, and a news feed rapidly became standard for almost every social network.Facebook is changing how it calculates organic impressions meaning it will likely show a decline.Ĭhanges rolling out between Oct 17 - 28 /3QHuUqbCDZ- Matt Navarra October 17, 2019 The feed itself, borrowed from sites such as Twitter and Flickr but patented by Facebook in 2010, was wildly controversial when it was first introduced in 2006, with users arguing it was a privacy violation to group previously hidden information such as posts, photos and likes in one easy view. The change is one of the most significant to come to the News Feed since the switch to algorithmic sorting in 2011. The new tabs will begin appearing on the Facebook app from Thursday and will roll out globally over the next week. “While Home is where you’ll increasingly find community through your passions and interests, you can continue to stay up to date on the people and communities you care about most in Feeds.” We’re investing in AI to best serve recommended content in this ranked experience. “This system takes into account thousands of signals to help cut through the clutter and rank content in the order we think you will find most valuable. ![]() “Your Home tab is uniquely personalised to you through our machine learning ranking system,” the company said. The Home tab will continue to be the main view for users when they first open the Facebook app, and it will contain Reels, the site’s clone of TikTok, and Stories, its clone of Snapchat’s ephemeral video feature, along the top. The change has implications for Facebook’s bottom line: adverts are included in the Feeds tab but “suggested for you” posts are not, increasing the value of paying for “reach” on the site as opposed to trying to grow “organically” by gaming the site’s algorithms. The idea is that the Home tab, with its aggressive algorithmic curation, can become “more of a discovery engine for you to find and follow new content and creators through recommendations”, the company says, while Feeds “provides an easy way to access the content from the people and communities you’re already connected with on Facebook”. ![]() ![]() The Feeds tab will let users curate a subsection of the pages, groups and friends they follow to appear on the chronological view. But the Feeds tab will give you a way to customise and control your experience further.” “The app will still open to a personalised feed on the Home tab, where our discovery engine will recommend the content we think you’ll care most about. ![]() “One of the most requested features for Facebook is to make sure people don’t miss friends’ posts,” Mark Zuckerberg said in a post announcing the feature, “so today we’re launching a Feeds tab where you can see posts from your friends, groups, Pages and more separately in chronological order. Facebook is splitting the feed over two tabs on its iOS and Android apps – Feeds and Home.
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